Sooner or later, everyone entering the iGaming market faces the same question. Should they choose an off-the-shelf solution or build a custom platform from scratch? The choice isn’t just between “cheap” and “expensive”. You’ve got to know how quickly you want to kick things off, how flexible you need the product to be, and how you’ll scale down the road.
This question is especially pressing for operators, where the market is regulated and requires compliance with numerous regulations. The Soft2Bet company specializes in flexible, scalable platforms, helps you navigate this decision, and offers solutions for a variety of needs.
Cost — Where Savings Lie, Where Investments Lie
Budget is always one of the most important criteria for a business. A ready-made platform is a solution you can launch practically out of the box.
Typically, start-up costs are significantly lower. You don’t need to spend money on development, lengthy testing, or complex integrations. All the technical and legal aspects are already covered under the hood by the provider.
Custom solutions are a completely different story. Building a platform from scratch means investing in development, design, integrations, licensing, and then also support and updates.
The timeframe and cost are usually significantly higher. However, you should understand that costs can be higher if you have a clear vision of your product’s uniqueness and want something exclusive.
The main expense items to consider in both cases are as follows:
- initial investment in development and setup;
- licensing and legal costs;
- platform support and updates;
- integrations with partner services;
- marketing budget for launch.
A pre-built solution helps lower many of these expenses. However, building a custom platform gives you full freedom to tailor every component to your needs — though at a higher cost. Consider this difference when choosing a specific option. This way, you can find the one that’s right for you.
Time to Market — Speed is Everything
In iGaming, launch speed is often a decisive factor. The market changes rapidly, and every month of delay results in lost profits and lost players.
Turnkey solutions help you start operations quickly. You can launch a new project in just a few weeks to a couple of months. The platform is already licensed and tested. Typically, the provider is ready to assist with localization and technical support. For newcomers or those looking to enter the market quickly, this is a huge advantage.
A custom solution takes time. Development and testing can take anywhere from six months to a year or more. In this case, the timeframe depends on the project’s complexity. However, in return, you get a unique product that is easily scalable and adaptable to any requirements.
Scalability — How to Grow Without Limits
If your goal is to grow quickly and expand into new markets, it’s crucial to consider whether the platform is scalable. Due to their flexibility, custom solutions often excel here.
You can choose what to add, as well as how to add it. Options include new games, services, and integrations. This option allows for the development of complex multi-brand projects and the easy adaptation of the platform to new jurisdictions.
Ready-made solutions focus on quick start and convenience. It does have certain limitations on customization. However, many modern platforms already offer flexible options and scalable solutions. These features allow for smooth, problem-free growth.
The key scalability factors to consider are:
- ability to launch multiple brands simultaneously;
- integration with different game and service providers;
- localization support and compliance with regional regulations;
- server and infrastructure scalability;
- opportunities for gamification and personalization.
If your goal is not just to enter the market but to establish a foothold and grow, your platform choice should take these factors into account.
What Does Soft2Bet Offer?
Soft2Bet is an example of a company that offers both ready-made and turnkey solutions. They are ideally suited to the regulated global markets. Their platform has already proven its effectiveness and flexibility.
The company’s unique feature is its proprietary MEGA gamification engine. It helps retain players and make the product truly engaging. Speed of launch, scalability, localization, and a focus on compliance set them apart from the competition.
For operators looking to get started quickly without sacrificing quality or growth potential, Soft2Bet offers flexible solutions for a variety of needs.
Conclusion
If you want to launch your business quickly and with minimal investment, a ready-made solution is an excellent choice. You receive a ready-made product with fast support and minimal technical hassle. This is convenient for new operators and investors who want to test the market quickly.
If you have your own unique product concept, desire complete control, and long-term scaling plans, a custom solution is a more logical choice. Yes, you’ll have to invest more, but the return can be much higher.
For most companies entering the global iGaming market, the ideal balance is a platform offering flexible, pre-built solutions that can be easily adapted and scaled. Soft2Bet is precisely such an example, combining proven technology, speed of entry, and growth potential.
