In today’s gaming-obsessed environment, standing out from the crowd is tough. For game developers who have an enticing release and a great website, sometimes that isn’t enough. With some inexpensive marketing strategies emerging recently, you don’t always need to break the bank either.
Game-makers can turn to various marketing strategies but don’t consistently deliver the results game companies strive to achieve. As such, sometimes a more straightforward approach is required, especially if you have to work with a restricted budget or are an independent developer looking to get your name out there.
Over the years, we’ve seen companies use smaller budgets cleverly. From thinking outside the box to tapping into some creative friends, there are several cheap and cheerful options to consider. Whether you aim to promote your latest casino online product or have a sports title golfers need to sample, these marketing strategies can produce significant results on a limited budget. Below is a brief look at five of them.
Make A Viral Trailer.
As we’ve already mentioned, you can have a fantastic website and include blogs from developers to keep gamers informed. Still, it’s a pointless exercise if the traffic to your website is tiny. A trailer is a fantastic addition to boost traffic.
After all, players want to see what’s coming. You can share snippets of the game, showcase any leading characters, highlight the game’s graphics, and more. Ultimately, you want to create a trailer that gains plenty of traction.
Build A Discord Channel.
Discord is a great way of building a community. It is a platform where gamers gather. It is also a place where you can gain feedback and test out any new ideas. Building a Discord channel is a cheap but highly impactful way to pique the interest of gamers and immediately market your release to people, given the large population of gamers that tend to use it.
Social Media Is Essential.
While this next option seems obvious, not every game developer uses social media in the best way possible. From TikTok to X, millions of dedicated gamers converse on these platforms and soak up gaming-related material.
You can share your trailer on TikTok, ask Reddit players for their views on any new ideas, and turn to X to share news updates. There are some free tools you’d be mad not to use; social media is essential.
Team Up With Content Creators
Another surefire way of ensuring your game reaches the right people is by joining forces with content creators in the gaming category. Alongside getting reviews from websites keen to see your game in more detail, you can turn to platforms like YouTube and Twitch to see if any passionate gamers with a strong following would like to watch your game. Of course, you can open yourself up to scrutiny if it’s an unpaid proposal. However, paying a creator will make sure they’re only focusing on the very best bits before you release it to the masses.
Release A Demo
Finally, a demo is another impactful way of showcasing your game to potential buyers. A short playable version of the product, it offers gamers a bite-sized installment to hopefully whet their appetites. The demo can also be included in any press materials and can be accessible through your website. It can also enable you to gain invaluable feedback before you entirely release the title while incentivizing players to register for any updates related to the game.