I believe that when it comes to designing a website, the first requirement is to attract attention. Well, who can teach that better than our very own iGaming industry? For years, the iGaming industry has been the stalwart of great content, with a treasure trove of strategies that could take any online platform to the next level. The games produced by leading iGaming designers are built to captivate, sustain, and convert visitors, all while navigating the complex world of online gaming regulations.
The strategies that are utilized in making these games can be fully implemented on every website, irrespective of the kind of business. Our article explains how to use the content of iGaming game design as inspiration and create a website that’s not just visually appealing to the eye but also equipped with practical solutions and utility.
Creation of an Engaging User Experience
I feel like iGaming sites are experts on how to build up a great user experience—and it’s what keeps their players playing and coming back for more. The most salient lesson every website should take on board here is to get the user experience right first. Especially for specific high-traffic website pages such as the home page and internal pages of Ask Gamblers’ site (https://www.askgamblers.com/casino-games/online-slots/free), which get 10K hits per day, owing to the popularity of free-to-play slots, although there are many more promotions on the site.
Ease of navigation, prominent calls-to-action, and quick loading times will help bring your visitors closer to conversion.
First, consider the type of journey you’d like your users to embark on. That could be through gamification elements found on iGaming sites, such as progress bars, rewards, or some type of interactivity. How could this be applicable to your site? Progress indicators during a multi-step process—say, when I am signing up for a newsletter—are enough to keep me motivated toward the completion of that process.
Another key component of the user experience is visual appeal. These days, iGaming sites abound with bright colors and are full of life. You do not have to make a flashy website, but high-quality visuals, consistent branding, and an appealing color scheme will do so much to make your site highly engaging. First impressions matter, and more often than not, your website’s design is what people notice first.
Prioritizing Mobile Responsiveness
The iGaming industry is very aware that its end-users are increasingly consuming information on their mobile devices. To that end, iGaming sites incorporate full responsiveness to ensure that there will be a seamless experience whether the user is on a desktop, tablet, or smartphone, which is exactly what I love. Here are my takes on the benefits of mobile responsiveness:
- Increased Reach: More people access the internet through mobile devices than ever, so by having a mobile-responsive site, you ensure you are getting the most possible reach.
- Understanding SEO: Google and other such search engines always prioritize mobile-friendly sites in their list of rankings, so an SEO-responsive design can give your site an edge over the others
- Improved User Experience: A mobile-responsive site signifies that the format changes depending on the device that is being used, hence promoting a good experience for any user using the site.
To this end, begin by using your website on several devices to check its performance on each kind of device. If your site has not been designed or is not adaptable for mobile viewing, I say it is high time that you redesigned it.
User-Centric Navigation
The various iGaming platforms are experts when it comes to the possibility of flexible and convenient navigation, and this is a valuable lesson that I learned, which every site should also take to heart. Since they offer so many games, these sites have mastered the art of linking people to what they need as people. This is achieved through a combination of an interface that is easy to navigate and arrange, subcategories, and a search that produces results within a few seconds.
My advice to everyone is that your top priority should be to have a user-centered approach to navigation, irrespective of whether the website in question is a blog or an online store. Its visitors should never have to search for what they want; it should all be just a couple of clicks away.
Keeping Users Engaged with Gamification
My understanding is that a widely used and successful approach in the iGaming industry is “gamification,” which entails the utilization of the principles of games in the context of a non-gaming environment.
For instance, when I access iGaming sites, progress bars are usually applied to let me know how long till I reach the bonus level. This plays on my achievement drive and keeps me desiring more interaction with the site. The same can be applied to a non-gaming website. If you are a blogger, you may apply a counter indicating how much content is still left to be read by the user.
The goal is to not simply make your site more entertaining but to get people to interact more on your site, come back frequently, or buy your product. Users like the sense of being a participant in a journey, which can make them compelled to continue to follow what else your website has to offer.
That being said, measures are in place to ensure that the players are safe. Gambling responsibly is a key criterion of the licences UK online casinos have. They must make sure that the player is always protected.
Conclusion
The iGaming platforms are great in terms of user interaction, i.e. their designs are visually appealing and the interfaces are impeccably smooth. Use these to improve the interaction, satisfaction, and conversion levels of your website. Whether you are developing an e-commerce site, a blog, or even a corporate site, the things that have been outlined earlier regarding the iGaming site design will help one understand the intricacies of coming up with an aesthetically appealing, intuitive, and highly functional site. It is high time you started incorporating these elements to improve your website’s performance.