In the vast world of digital marketing, Search Engine Optimisation (SEO) is a crucial tool for boosting your website’s visibility and driving traffic. For many, the idea of managing SEO independently can be appealing. After all, who doesn’t want to save a few quid and learn something new? However, there are times when handling SEO on your own might not be the best idea. Let’s delve into when DIY SEO becomes risky and why it might be time to consider enlisting professional help.
Lack of Understanding of SEO Basics
SEO is more than just sprinkling keywords throughout your content. It involves understanding how search engines work, what affects your rankings, and how to optimise various elements of your website. If you find yourself confused by basic terms like “backlinks,” “meta tags,” or “alt text,” you might be treading on thin ice. A solid grasp of SEO fundamentals is essential; otherwise, your efforts could be ineffective or even detrimental to your site’s performance.
Frequent Algorithm Changes
Search engines, especially Google, are notorious for updating their algorithms. These changes can significantly impact your SEO strategy, sometimes rendering your tactics obsolete overnight. If you’re struggling to keep up with these updates or find it difficult to understand their implications, you might be better off letting a professional handle the intricacies. Experts from Newcastle’s leading SEO agency stay abreast of these changes and can adapt your strategy accordingly, ensuring your site remains compliant and competitive.
Inability to Measure and Analyse Results
Effective SEO isn’t just about implementation; it’s also about measurement and analysis. To truly understand how well your SEO efforts are performing, you need to track various metrics such as traffic, bounce rates, and conversion rates. If you find yourself overwhelmed by Google Analytics or unsure about what the data is telling you, it’s a sign that professional help could be beneficial. Experts not only interpret these metrics but also use them to refine and enhance your SEO strategy.
Persistent Low Rankings Despite Efforts
One of the most frustrating experiences in SEO is putting in effort and seeing little to no improvement in your search rankings. This could be due to a variety of factors—ineffective keyword targeting, poor site structure, or technical issues. If you’ve been working hard on SEO but still can’t break through the ranks, it might be time to consult an expert.
Professionals can identify and address the underlying issues that might be holding your site back.
Signs of an Established SEO Agency in Newcastle
Hiring an SEO agency is a huge move. It’s one that can be transformative for your business. However, this is only true if you choose the right team. Of course, you want experience in the industry and to choose an SEO agency that’s been around the block. But, what are the signs you should look out for that indicate an established and successful agency? Let’s take a closer look.
They Have a Podcast
Almost everybody of importance nowadays has a podcast. Know that SEO agencies aren’t any different. They want to show their wisdom and help to educate their clients. So, some of the best teams have a podcast. This is a good way to get to know them and understand more about tricky topics.
Have Great Client Reviews
Don’t forget to see what previous clients have to say about the SEO agency. If they’ve achieved fantastic results, they’re going to be signing their praise. So, check out what their star rating is first. Then, you can dive into the comments and see what you can learn about the team. Some negative comments aren’t unusual. So, if there are only a few, see if the agency has replied back to them.
Many Case Studies to Read
While it’s great to hear that clients have had a positive experience, you always want to dive deeper into what was achieved during the campaign. In particular, what results were achieved by the SEO agency?
To know for sure, you should look for an agency that’s happy to share case studies. These are all about the numbers and you can get a better understanding of the results the client received. This is going to be the real evidence you need to decide whether the team can do their job.
Book a Call
Most SEO agencies understand that some clients are better than others. In other words, they can’t help everybody in the same way. They want to team up with businesses they believe they can really help. Look for a team that allows you to book a call. This shows they want to hear from you first and not just take your money.
Conclusion
If you’ve encountered any of the signs mentioned above, it might be time to reconsider your DIY SEO approach. Professional help can offer the expertise, tools, and strategies needed to enhance your SEO efforts and achieve better results. Take a moment to assess your current SEO situation and consider reaching out to an expert who can guide you towards more effective and efficient SEO practices.