No matter what conversion experts have to say about popups, they’ve become a must have on websites to capture visitor attention and generate leads. But setting up a high-converting trigger requires the right WordPress popup plugin.
In this post, we’re sharing the best WordPress popup plugins along with their key features, pricing, usability, integrations and customizations.
Ideal WordPress Popup Plugins
There are plenty tools listed as the best WordPress popup plugins but here are some that we’ve shortlisted based on what leading enterprises on the CMS use:
1. OptinMonster
A popular popup plugin that offers advanced targeting and customizable features is OptinMonster. It comes with the following features that help drive conversions:
- Drag and drop builder with pre-designed templates
- Exit intent technology to capture abandoning visitors
- Advanced targeting options like geo-location, devices, etc
- A/B testing and analytics
- Integration with email marketing service providers
Pricing:
- $9/ month (basic plan)
- Higher-tier plans of $29 and $49/ month offer more advanced features
Usability:
OptinMonster is easy to use, making it the best plugin for beginners. The plugin offers a drag and drop editor that also makes customizations easy.
Performance impact:
Based on customer reviews and testing, OptinMonster does not slow down your WordPress website. Its optimized functioning works in tandem with your other plugins with ease.
Pros:
- Feature-rich with advanced targeting options
- Cloud-based plugin reduces server load
- Seamless integrations with marketing tools
Cons:
- Expensive as compared to other tools
- Advanced features require higher-tier plan subscription
2. Omnisend
Another one of the best WordPress popup plugins is Omnisend. Since it’s a comprehensive marketing automation platform, the popup integrates seamlessly with customer touchpoints. Some of its features include:
- Pre-built and customizable popup templates
- Advanced targeting and trigger options
- Integration with marketing tools and analytics solutions
- Mobile friendly designs
- A/B testing capabilities
Pricing:
- Free plan available
- Paid plans start at $16/ month
Usability:
Omnisend popups are built to help businesses set up conversion strategies with ease. It offers an easy-to-use interface and is especially useful for e-commerce businesses.
Performance impact:
Since Omnisend is cloud-based, it has minimal impact on the website speed.
Pros:
- Best suited for e-commerce businesses
- Strong integration with popular CMS
- Integrations with marketing and analytics tools
- A/B testing for optimization
Cons:
- Higher cost as compared to alternatives
- May require setting up automated workflows along with integrations
3. Elementor Popups
Another good WordPress plugin for popups is Elementor Popups. It is a feature that comes as a part of the Elementor page builder which most WordPress websites use for customizing the look and feel of their websites. Some of its features include:
- Seamless integration with Elementor page builder
- 100+ popup templates
- Targeting and trigger options like scroll, inactivity, location, etc
- Mobile-friendly and responsive designs
Pricing:
- Included with Elementor Pro
- Pricing starts at $59/ year
Usability:
If you’ve used Elementor’s page builder, the popups are very easy-to-use and set up. It requires no additional coding and can be customized with ease.
Performance impact:
Since the popup runs within Elementor, it may add some weight to your website. It only requires additional optimization.
Pros:
- Integrated with Eleementor with no extra plugins
- Highly customizable with visual editing
- One-time cost included with Elementor Pro
Cons:
- Limited advanced targeting options
- No built-in A/B testing
4. Popup Maker
Another one of the popular WordPress plugins is Popup maker. Known for its popup formats like window, slide-ins and modal overlays, it comes with the following features:
- Highly customizable popup templates
- Offers various targeting and triggers like click-based, time delay, etc
- Premium extensions for advanced features like exit-intent
- Works with WooCommerce and other plugins
Pricing:
- Free basic version
- Premium extensions and features start at $87/ year
Usability:
While Popup Maker gives you more control over the popup’s look and feel, and features, the interface can be a bit complex for beginners.
Performance impact:
Since the popup builder comes with several advanced features for conversions, it can add some weight to your website based on the settings and customizations you choose.
Pros:
- Free version with comprehensive features
- Highly customizable for developers
- WooCommerce integration
Cons:
- No built-in drag and drop editor
- Overwhelming interface for beginners
5. TrustPulse
Another WordPress popup plugin for our list is TrustPulse. It is popularly used to display real-time user activity notifications to boost credibility and conversions on the website. Some of its key features include:
- Real-time visitor activity notifications
- Customizable notification designs
- Advanced targeting and display rules
- Integration with WooCommerce and Shopify
- Cloud-based with lightweight performance
Pricing:
- Basic plan starts at $5/ month only
Usability:
TrustPulse comes with a straightforward setup process, making it simple to use for everyone.
Performance impact:
The WordPress plugin has minimal impact on site speed, making it suited for traffic volumes of all size.
Pros:
- Excellent for social proof strategies
- Ready-to-use and customizable templates
- Simple and intuitive setup
- Conversion tracking
Cons:
- Limited to social proof popups
- Lacks email form integration
Conclusion
There are about 60,000 plugins on WordPress. Choosing the right WordPress popup plugin can be tough – especially when there are several tools out there with competitive features.
So when making a decision, know what your objective of using the popup is – is it to run promotions, capture leads or redirect the traffic to a specific page? It’s also important to take note of the targeting options available and A/B testing capabilities that can help you experiment with conversion strategies frequently.