Launching a startup can be full of challenges. Of course, it is also a time of excitement and wondering just how far things can go. There are many ways in which entrepreneurs need to consider the digital world when starting out.
An online presence is essential for most industries now, and this means that companies must focus on link building as part of their marketing strategy. Building links online can drive traffic, but it is essentially a way for search engines such as Google to see which companies they should be ranking in their algorithms. Links from established companies can help startups to build a bigger online presence.
Competitive Online Marketing
The world of online marketing and SEO can be very competitive. Localized terms that relate to some of the big industries out there often have well-established websites dominating the search engines, which means there are potentially some tough terms for newcomers to the market to rank for.
Recognizing the local niche can potentially help, and startups may look to rank for keywords that work for their targeted location; companies trying to rank for slot options in Canada will likely target a lot of different terms, including some that are related to different regions where they operate. Just ranking for “slot games” might be difficult because this is such a competitive industry. This is why it can be helpful to target multiple keywords.
The casino industry is huge and most people now play online, which means that there is a big focus on trying to build links that can see websites propelled up the rankings. Links are not the only factor, and there are so many ways that people can potentially boost their site in terms of visibility. For example, improving website speed can be a very effective way to boost a site from a technical standpoint.
Here is a look at some actionable tips for startups that are looking to create a site that ranks highly in a competitive industry.
Create Content People Want to Share
The dream for a lot of startups is to “go viral” and create something that is universally shareable. This isn’t easy for every niche. However, one thing that startups can do is make useful content that people want to share and is helpful to potential customers.
This is why we see so many companies providing in-depth blogs that focus on their industry. Returning to the example of the casino niche, content such as the history of a certain type of game, rules, or strategies could be a way for the site to create legitimately helpful content.
This goes beyond the blog and website itself, of course. People can also create shareable content on social media platforms, such as Instagram. This can help with SEO, and “brand mentions” are believed to be a big part of how some search engines rank sites now.
Guest Posting
Consider offering to write guest posts for reputable websites in your field. These articles should be informative and engaging while providing unique perspectives or advice. Include a natural link to your website in the author bio or within the content if allowed. This is a great way to get more people to view your content while sending the right message to algorithms.
Guest blogging helps startups showcase their expertise while earning backlinks from authoritative websites. This has been trendy in SEO at times, although opinions vary. When done correctly, however, guest posts can be a good tactic. Plus, it introduces your brand to new audiences, potentially driving traffic and generating leads. Choose platforms carefully to ensure they align with your industry and target market.
Find Existing Mentions
If your startup has been mentioned in blogs, news articles, or social media posts without a hyperlink, request that the mention be turned into a backlink. Tools like Google Alerts or Ahrefs can help you identify these unlinked mentions to use them to your advantage.
Link Building is Worth the Effort
Link building is not easy, and many startups enlist SEO companies to help. Brand mentions are often positive from an SEO standpoint, but finding others to talk about your startup may be challenging. Mastering a few SEO techniques can make all the difference!