Gamification has become one of the key strategies in digital marketing in recent years, and it’s become so huge that there are many ways it can be implemented. It covers everything from leaderboards to daily log-in rewards and is designed to keep customers interested and engaged.
Marketers are always trying to come up with the next big upgrade in gamification, and when something is successful, others latch on. Daily quests have proved fruitful for some companies, and there are strong arguments for offering these.
Gamification Methods Have Been Key Across Various Industries
Gamification came about initially because of how fiercely competitive the online business world is. With hundreds of companies for people to choose from in every industry, it meant that simply providing offers and discounts was no longer sufficient.
Now, some of the biggest brands are turning to promotional methods such as casino gaming brands offering a free to play game to entice customers. It’s an excellent way to encourage loyalty at a site, as players get one play per day and a chance to win prizes based on their performance. That means that the more they play, the higher their skill level and the better chance of picking up a prize.
Streaks have become another popular gamification technique, with apps like Strava using them to encourage people to keep going. There’s something powerful about this mechanic that means that the longer the streak goes on, the harder it is to break. There are also leaderboards on many leading companies, so users can compare themselves to others and try to climb higher in the rankings. This is particularly useful with language apps, where doing extra lessons can lead to big position changes on the leaderboard.
Daily Quests Go One Better Than Streaks to Boost Engagement
Quests have existed for as long as the gaming industry has been around, with players often given tasks to do outside of the main missions in games. Now, marketers have taken this idea and added it to their catalog of gamification methods.
Daily quests go one better than streaks, and give users specific things to do when they open an app. Duolingo has been one of the leaders in this, with its adventure-style challenges that add another progression layer beyond the original streak system. Every day, users get three daily quests that involve things like completing lessons or earning XP. When they complete these quests, they earn gems and bonus rewards and also have a chance to climb leaderboards.
The reason why Duolingo introduced this was because it realized that streaks start to lose their power, especially with longer-term users. The introduction of daily quests added another thing for people to get excited about, and offered new ways to explore the app. It’s a concept that could work well across countless other brands in a range of industries.
With daily quests working well for various brands already, this could be the next big gamification trend in digital marketing. There are loads of different ways this can be implemented, with the potential for unique ideas that help brands stand out.
