The digital marketing landscape is constantly shifting, and some of the best techniques that worked only a few years ago are useless now. As the industry evolves, it’s important to stay on your toes and try new methods.
One fresh way to boost engagement could be to include game show-style elements within ads. Game shows are hugely popular in the mainstream, and this strategy would resonate with a lot of people.
Quiz Shows Are Enjoying a Renaissance
Quiz shows have been around for decades, but it could be argued that they’re now more popular than ever. They span way beyond television now as well, with offerings spanning different subgenres of entertainment such as iGaming.
Indeed, live casino and game shows are thriving at online casinos, with titles like Busted or Bailed and Stock Market designed to look like television offerings with engaging hosts. There are also certain games like Live Millionaire Video Poker, which are direct branches of quiz shows.
On television, there are certain game shows that have become completely engrained in the culture. Wheel of Fortune, the Price is Right, and Deal or No Deal are all well known around the world, despite some versions having been discontinued. In the UK, Who Wants to Be a Millionaire and Deal or No Deal have both returned in recent years, and there are plans to reboot other iconic shows in the future. All of this suggests that people can’t get enough of quiz shows, and marketers should use this knowledge to their advantage.
Ways to Use Quiz Show Techniques in Digital Marketing
There are so many ways that you could integrate quiz show elements into digital marketing campaigns, and prospects may see this as a refreshing change to what they’re used to. For example, you could spruce up the traditional signup form and change it into an interactive quiz – customers answer questions to discover which product best fits their needs.
There could also be gamified email campaigns where you embed simple trivia questions into your emails. Perhaps people could earn rewards for correct answers or for passing a quiz, and this would then lead them down a signup funnel. You could even go one step further and host a live streamed quiz event, with an engaging host to keep people interested.
Why Quiz Show Techniques Would Work for Digital Marketers
Aside from the fact that a lot of people know about quiz shows and are familiar with the format, there are various reasons why using these techniques could work well in digital marketing. Curiosity can often drive action, and people love to test their knowledge to see how they stack up against others.
Quiz show integrations in digital marketing provide users with instant gratification, as they can see whether they got an answer right or wrong. They will also be memorable, making your offer stand out from the crowd.
If you’re looking for a new way to boost engagement with your digital marketing campaigns, turning to ideas from quiz shows could be an excellent idea. Many people will find this relatable, and they may enjoy your sales funnels.