How can you boost your online store’s performance when you don’t know where to start?
All ecommerce business owners desire efficient store operations that draw new customers and boost sales. Running an online store demands a lot of work and becomes especially challenging when numerous technical problems begin to accumulate.
Here’s the problem:
The majority of store owners do not possess the necessary technical skills to effectively optimize their BigCommerce stores. Slow loading times create poor user experiences which result in lost sales.
This article details high BigCommerce solutions to boost your online store performance and explains how to find maintenance and support services that optimize your store.
Let’s jump in!
What You’ll Discover Inside:
- Why BigCommerce Store Performance Matters
- Key Performance Metrics You Should Track
- High BigCommerce Optimization Techniques
- When to Seek Professional BigCommerce Support
- How to Choose the Right BigCommerce Partner
Why BigCommerce Store Performance Matters
The true measure of an online store’s performance lies in its ability to deliver a smooth shopping experience that turns site visitors into paying customers.
Think about it:
Have you ever abandoned a website due to slow loading times? Some customers stopped their purchase because the checkout process created too much confusion. Your profits suffer as a direct result of these performance challenges.
The number of UK ecommerce users will hit 62.1 million by 2025 according to the latest statistics. The vast potential customer base makes flawless store performance absolutely essential.
The Real Cost of Poor Performance
There are three important business impacts when your BigCommerce store doesn’t perform well.
- When your pages take too long to load customers abandon their carts resulting in lost sales revenue.
- Your business suffers a damaged brand reputation when technical glitches emerge.
- Your marketing budget suffers when you direct traffic to a store that performs poorly.
The necessity to optimize online retail operations becomes critical because ecommerce will represent around 38.1% of UK retail sales by 2025.
Key Performance Metrics You Should Track
Improving your BigCommerce store starts with understanding which metrics to track. Every store owner needs to monitor these essential performance metrics:
Site Speed and Loading Times
The speed at which pages load remains a fundamental metric that influences both the user’s experience and the website’s search engine rankings. Ensure your pages load in fewer than 3 seconds because visitors begin leaving if loading takes longer.
Google PageSpeed Insights provides a way to detect particular components that impede your website’s speed.
Conversion Rate
The conversion rate metric reveals the portion of website visitors who complete a targeted action such as making a purchase. Ecommerce businesses normally experience conversion rates between 2-3% but optimized BigCommerce stores often reach conversion rates above 5%.
Cart Abandonment Rate
The cart abandonment rate metric captures the number of customers who add products to their cart but exit without purchasing. Shops experience a cart abandonment rate around 70% but can lower this percentage through optimization strategies.
Mobile Performance
Because 91% of UK residents between 25 and 34 years old purchased products online last year mobile optimization becomes essential. Monitor your store’s functionality across multiple devices to maintain uniformity in user experience on each platform.
High BigCommerce Optimization Techniques
After understanding store performance importance and essential metrics, it’s time to explore specific optimization techniques for your BigCommerce store.
1. Optimize Your Theme
The BigCommerce theme functions as a key platform that determines your store’s performance capabilities. Choose BigCommerce maintenance and support partners who specialize in image compression, lazy loading implementation, and HTTP request minimization.
Optimizing your theme through professional expertise results in faster loading times and enhanced overall store performance.
2. Streamline Your Product Catalog
When your product catalog becomes too complex it can significantly slow down your entire store. Organize products into logical categories and limit product variants while implementing proper faceted search to improve navigation.
3. Enhance Checkout Experience
The checkout process represents a crucial point where businesses win or lose many sales. British consumers expect next-day delivery options with over 60% expressing this need which indicates their preference for streamlined checkout processes featuring minimal form fields and multiple payment methods along with guest checkout facilities.
4. Implement Proper Caching
Caching holds temporary data to improve loading times for frequent visitors to your store. The built-in caching features of BigCommerce can dramatically boost performance by minimizing server workload and speeding up page loading when configured correctly.
5. Optimize for Search Engines
SEO optimization affects both visibility and performance. Employ search-friendly URLs and descriptive alt text for images alongside proper header structure implementation and logical internal linking structure development.
When to Seek Professional BigCommerce Support
Although you can perform numerous optimizations yourself, professional assistance is recommended for certain situations. Consider seeking expert BigCommerce support when:
You’re Experiencing Technical Issues
Professionals with deep knowledge of the BigCommerce platform should handle any recurring errors or functionality problems that affect customer experience.
Your Store Performance is Declining
If you notice increasing bounce rates or slower page loads despite your good efforts, it may be time to find maintenance and support services for BigCommerce that can diagnose and fix underlying problems.
You’re Planning a Major Upgrade
Implementing significant platform updates and theme modifications presents complex challenges with potential risks. Professional BigCommerce partners help ensure smooth transitions during platform upgrades so your business operations remain uninterrupted.
Your Team Lacks Technical Expertise
Several businesses do not have internal developers who possess particular expertise with BigCommerce. For businesses without in-house expertise, continuous support from BigCommerce specialists represents the most economical solution.
How to Choose the Right BigCommerce Partner
All BigCommerce support providers do not deliver the same level of service. Select partners who hold official BigCommerce certifications along with demonstrated success in previous projects. Request examples of previous merchant store performance improvements from BigCommerce experts.
High partners deliver full-service support through technical problem-solving combined with performance tuning and security upgrades. They need to offer clear communication and customizable support options to accommodate your financial constraints.
The Bottom Line
Maintaining optimal performance for your online store through BigCommerce solutions demands continuous detailed attention. Implementing optimization techniques while monitoring key metrics helps build a faster and more efficient online store.
Small enhancements have the power to greatly boost conversion rates and improve customer satisfaction. Access BigCommerce maintenance and support services when technical challenges occur to help you solve problems and unlock your store’s full potential.
The projection that ecommerce will represent 38.1% of UK retail sales by 2025 makes it crucial to maximize your BigCommerce store’s performance immediately.