Author name: Eric Elliott

Picture this: It’s a rainy Tuesday morning, and your admissions director is staring at a spreadsheet, hoping for a miracle.

Picture this: It’s 7:45 a.m. in your dental office. The phone’s silent. Your hygienist scrolls her phone. You check your

Picture this: You’re scrolling through your phone at midnight, half-awake, when a 15-second video ad pops up. You don’t skip.

Picture this: You’re sitting at your kitchen table, coffee in hand, staring at a dozen open tabs. Each one promises

Picture this: You’re standing in a crowded airport, passport in hand, scrolling through your phone. You see an ad for