The best website design in the modern age tends to showcase an appreciation for personality and fun. One way for you to achieve all of this would be for you to incorporate a Spin-the-Wheel pop-up. Pop-ups like this are more than just powerful marketing tools, as they are also good ways to enhance engagement. With recent studies showing that gamification can increase browsing time by up to 30%, there’s never been abetter time to embrace it.
Effectively Incorporating Spin-the-Wheel Pop-ups in your Website Design
When creating a website, your main goal is to try and inspire someone to take action, and prize wheels are a great way to do that. When creating your wheel, keep it on-brand, and design your wheel with user intention in mind. In e-commerce, Temu’s Spin-the-Wheel feature is a good example of how this can be done effectively.
You can also look to other sectors for inspiration here, including iGaming, as this allows you to blend fun features, with functionality. Adventures Beyond Wonderland Live at Betfair is a good example here, especially if you intend to incorporate additional features. The Magic Dice segment in this game triggers an additional side game, along with Wonder Spins, which take you to an additional money wheel.
If you incorporate features like this, you can add even more layers of excitement and interactivity to the consumer experience, whether you are offering discount codes, money-off vouchers, or free products with a purchase.
Focusing on the Bigger Picture and User Experience
Spin-the-Wheel pop-ups are just one example of how gamification can be used to enhance your site design. The idea is to create interaction. Spin-the-Wheel games should be seen as a bigger part of your design strategy. They should also pave the way for memorable experiences, putting the user journey above all else.
If you do want to implement features like this, consider when the wheel is going to appear, and the format it is going to take. Timing is everything here. Triggering the wheel after the user has been on your site for some time is the best way for you to avoid disrupting their experience. Allowing people to close the pop-up easily is also important if you want to give the user a sense of control in their decision-making. Test different layouts, themes and rewards too. A/B testing, as explained in this post by Oracle, is a good way for you to find out which layouts work best for you, and which colors drive the most conversions.
You can align the wheel on your site with seasonal campaigns as well if you want. This, in combination with adjusting it to flash sales is the key to keeping the experience exciting. At the end of the day, Spin-the-Wheel features are essentially gateways to what your site could be capable of. Incorporating games when a page is loading, or creating brand-themed games that allow people to be in with a chance of winning a larger prize reward is a great way for you to make your site a full interactive experience.
You don’t have to stop at Spin-the-Wheel games either. Incorporating Easter eggs, as Apple, Snapchat and Google have done is another way for you to provide a more dynamic user experience. It also allows you to focus on performance, fun and personality, which is great for those who want to stand out from the crowd.