There’s a ‘blink and you’ll have missed it’ element to the iGaming industry’s success. Though the first iGaming website was launched back in 1995, it took more than a couple of decades for the industry to really land on its feet.
Now that it’s firmly established, it seems unlikely that iGaming’s success is going to slow down anytime soon. Revenue has more than doubled in the past five years and is expected to rise by another 50% in the next five years.
How did it do it? By providing an exceptional user experience that’s virtually unparalleled in the modern era. By incorporating the elements utilized by the iGaming industry, brands can take their own website’s success to new levels. Let’s take a look at some of the lessons to be learned.
Innovative Approaches
The iGaming industry’s success wasn’t a foregone conclusion, and that’s because the underlying products it was offering already existed in another form. Real-world casinos, already well established, were not going to be overtaken without something special.
And ‘something special’ is just what the iGaming industry did. The industry’s main players put together web experiences that not only matched the real world’s offerings but exceeded them. The lesson for other businesses looking to get ahead is that sometimes a bold approach is required.
Exceptional Design
Some of the best web designers work in the iGaming industry, and that becomes immediately apparent once you land at a leading website. While good design is paramount for all online businesses, it’s especially essential in the iGaming industry. There, websites don’t have to look good, but they also need to be intuitive to use.
They also need to be highly functional, since it’s vital that the website stays online, especially when a player is in the middle of a game.
The iGaming industry shows that when exceptional design meets robust backend development, great results can come.
A Range of Experiences
The iGaming industry wouldn’t have attracted so many customers if they only offered the same products as what people could find in a real-world casino. That approach would have captured consumers who make decisions based on convenience, but it wouldn’t have appealed to those who want the industry’s best games. Leading websites, such as PokerStars, have all of the classic games that you’d find in a brick-and-mortar casino as well as new titles that you can only find online. Some players like Texas Hold’em, while others prefer Omaha or Omaha Hi/Lo. When they play at a leading iGaming website, the choice of the game belongs to them, not the house.
The lesson for developing businesses? Give potential customers the opportunity to do things their way, not your way.
Resources and Guidance
There’s been a shift in the type of content that people look for online. Today, web users look for websites that provide resources, guidance, how-to guides, and more about the products and services they’re using. This not only provides genuinely useful help to the user but also helps to establish trust. Ultimately, it contributes to an improved user experience — and that’s just what iGaming websites have done.
The best sites offer tutorials on how to play games, outline common mistakes new players make, and all-around become a beacon of information that users rely on.
The lesson? Brands looking to deliver the best service to their customers should invest in developing their bank of inbound marketing content, such as blog posts and white papers, for the simple reason that their users appreciate it.
24/7 Customer Support
Finally, the iGaming industry has proven that it’s ahead of the curve by providing an exceptional level of customer support to its users. The best websites provide 24/7 support in a variety of languages, ensuring that customers can get through whenever they need help. In an age when trust between the website and the user is more important than ever, going above and beyond to provide great customer service is key.