To get ahead in this rapidly evolving digital world, exceptional design is of utmost importance. It’s a massive factor that can make or break a brand, and make you appear trustworthy to customers. And it’s not just about the aesthetics and design of a brand; it’s the overall functionality and how well a website works. Industries have evolved over the last decade – so much so that there is now a need for tailored web design solutions crafted especially for each niche.
That may be the intricate web layouts of luxury e-commerce sites or the highly advanced design processes of cryptocurrency websites – all of these brands need to concentrate on how to achieve the highest turnover above all else. Design and the digital landscape can transform the user experience. In this blog, we’re going to be taking a look into all the design secrets that certain niche markets need in order to thrive. From a luxury shopping experience to secure data processes, there’s more to design than meets the eye. Let’s take a look at everything you need to know about design processes, and what you should consider when consulting with a design professional.
Luxury E-Commerce
Luxury e-commerce and its designs are worlds apart from fast-fashion websites – and that’s because they need to create a customer journey that doesn’t just churn out cheap pieces of clothing. It needs to boast opulence and luxury, which helps convey the message about selling high-end products.
The design process involves creating an experience much like that of a luxury store, and this requires a superb brand focus. To create the perfect harmony on a luxury e-commerce website, we recommend balancing the aesthetics with the user experience and overall branding – so that everything is cohesive throughout the site. You’ll need good web design software to get the best results.
Design Principles
Visuals: High-end luxury e-commerce websites concentrate on beautiful visuals to pinpoint the quality and exclusivity of their products. To achieve this when designing, you need to choose high-res imagery, succinct color palettes, and typography that reflects the brand well. Luxury should be mimicked throughout the website, to ensure that everything aligns and is on track.
User Experience (UX): User experience is super important beyond the design process. Luxury shoppers expect things to work seamlessly, and their browsing experience is no different. This includes clear paths to find products, a smooth checkout process, and easy-to-use features.
Branding: When you are thinking about anything luxury, branding is your piece de resistance of any design. It reinforces the brand’s identity and reminds customers just who you are and why they love you.
For example, Net-a-Porter is a widely recognized brand in the luxury e-commerce space that perfectly blends high-end design with ease of use. It has functionality at its core, while being far removed from tacky or cheap. This includes opting for a modern aesthetic that emphasizes product images and designer details.
Cryptocurrency and Gambling Websites
Cryptocurrencies and blockchain technology have reshaped the financial landscape, but it’s online gambling platforms that require a certain level of specialized design. There are dual elements involved which mix innovation with functionality to create an easy-to-use platform.
Security is also huge for these sites! Gambling sites see their users undertake sometimes large transactions, which means that high-security elements are needed in the makeup of the page.
If you go on to online casino sites, you’ll expect a certain level of design sophistication – which should be thought about before creating the sitemap of the website.
For instance, online casino games at Bovada demonstrate that their security is unparalleled so that their users feel at ease while they’re having fun online. Encompassing roulette, poker, slots, and a myriad of other games, the gambling platform handles important digital assets and financial information. That is, its efficiency isn’t just about the appearance of its casino offerings and the overall gameplay, but rather how the platform works, too – and savvy users will be paying attention.
Design Principles
Security above all else: Given that there are very high stakes involved in managing digital currencies and their design elements – security should always be prioritized. You’re dealing with people’s money and personal information, so encryption protocols should be thought of before anything else.
Easy-to-understand information: Cryptocurrency platforms often include complex financial data and transactions – and designing them effectively includes ease of use so that people can understand what’s going on. Interactive charts, visualizations, and other elements help users access their data in ways that they can understand, encouraging them to keep coming back!
Health & Wellness
Health and wellness is a growing field that has an abundance of competitors. You need to consider engagement, trust, and accessibility when thinking about anything health and wellness-related – which all falls down to the way in which it is designed. Health and wellness sites need to ensure that their design is displayed in a neutral, friendly way that will make its users not intimidated.
Design Principles:
User-friendly design: Health and wellness platforms should cater to a huge range of users, including those with varying levels of technical expertise and accessibility needs. From beginners to advanced athletes, the way in which a site is designed should focus on being accessible to all.
Trustworthy: Trust is the most important thing relating to health. Design elements should show credentials, certifications, and testimonials to make the user believe in what is being sold.
Informative content: Effective design includes well-organized content sections – which teach the user, while inspiring and encouraging them.
For example, MyFitnessPal is one of the best health and wellness apps that is renowned for the simplicity and way in which it is designed. It offers nutrition tracking and user-centric layouts that make it the leader in its field.
All of these niches require in-depth research and planning relating to the designs of websites and apps. When starting off a new brand, we recommend creating an overall wireframe of how you want your business to look – and then consulting with a design agency to ensure you get the right target market.